At Iceworks, we don’t just build environments - we bring ideas to life that spark joy, movement and connection. This page is your gateway to discovering how we can support Goodwill Projects with bold creative, quality construction and seamless delivery across your diverse portfolio of markets, precinct activations and public events.
Meet your team
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Gavin Hampstead
Creative Director
With decades of experience across events and activations, Gavin leads Iceworks’ creative direction with a focus on designing spaces that bring people together. From weekend pop-ups to large-scale rollouts, he ensures every project is delivered with style, clarity and purpose.
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Joss Hitchcock
Set Designer
Joss creates immersive environments that blend charm with functionality. With deep experience in brand activations and community events, she’s perfectly placed to design engaging, vibrant spaces that feel welcoming, on-brand and made to be enjoyed.
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Craig Dyer
General Manager
Craig brings a steady hand and a sharp eye to every project. From setup logistics to pack-down precision, he ensures every Goodwill activation runs like clockwork - no matter the complexity or location.
Project Focus
Australian Tourism Event (ATE23)
Feasibility
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From an initial spark to a fully realised vision, our design team transforms ideas into detailed, buildable concepts. Whether working within an existing project framework or starting from scratch, we develop creative workups, 2D drafting, 3D rendering and technical documentation to ensure the concept is both visually compelling and structurally sound.
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Our expertise in material selection, structural planning and technical integration allows us to push creative boundaries while maintaining practicality and efficiency. We assess constraints, budget allocations and logistical factors early in the process, ensuring that every design choice is achievable without compromising on impact.
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Through detailed renderings, interactive 3D models and immersive visuals, we present concepts in a way that allows stakeholders to experience the event before it happens - exactly as it will be built. It’s not uncommon to hear clients say, “Wow, it looks just like the render,” because our meticulous approach ensures that what’s imagined is exactly what’s delivered.
Creative Collaboration
Collective workspace for creative exploration
What’s your brief?
Whether it’s shaping a new market experience, building an eye-catching pop-up or delivering a full precinct activation, Iceworks is ready to bring your next idea to life. Let’s chat about how we can help make your next Goodwill event unforgettable.
Project brief ready to go? We’d love to see it, post it here and we’ll be in contact shortly.
Got an idea you want to chat through? Feel free to reach out to our General Manager, Craig Dyer.
M: 0438 777 174
Office: info@iceworksdesign.com