Seeker — Iceworks Design

Meet your team

Gavin Hampstead

Creative Director
Gavin’s experience in large-scale activations and corporate theatre makes him an ideal creative lead for Seeker projects. From national activations to immersive pop-ups he brings precision, imagination and decades of hands-on expertise to every environment, ensuring each experience is delivered on point.
Joss Hitchcock

Set Designer
Joss creates visually rich emotionally resonant environments that balance beauty, strategy and function. With experience working across brand activations for MECCA, Brisbane Fashion Festival and BMW she knows how to create immersive spaces that engage audiences and turn brand stories into experiences a perfect fit for Seeker’s bold ideas.
Craig Dyer

General Manager
Craig is the safe pair of hands you want behind any ambitious build. Overseeing logistics, operations and execution he ensures every project runs smoothly from workshop to install. His hands on leadership style means Iceworks can move quickly, adapt fast and deliver every Seeker project with clarity and control.

Feasibility

From an initial spark to a fully realised vision, our design team transforms ideas into detailed, buildable concepts. Whether working within an existing project framework or starting from scratch, we develop creative workups, 2D drafting, 3D rendering and technical documentation to ensure the concept is both visually compelling and structurally sound.
Our expertise in material selection, structural planning and technical integration allows us to push creative boundaries while maintaining practicality and efficiency. We assess constraints, budget allocations and logistical factors early in the process, ensuring that every design choice is achievable without compromising on impact.
Through detailed renderings, interactive 3D models and immersive visuals, we present concepts in a way that allows stakeholders to experience the event before it happens - exactly as it will be built. It’s not uncommon to hear clients say, “Wow, it looks just like the render,” because our meticulous approach ensures that what’s imagined is exactly what’s delivered.